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    Feb 2010


    Default What do our producers expect from the revised TAM sheets?

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    We in talks with the producers of the television industry to know about their expectations for tomorrow’s TAM sheets…

    The television industry waits for Wednesday – The judgment day. Along with a good fan following, the fate of a television show is dependent on the numbers it gets on this day. The TAM ratings were pulled off few months ago for digitization of four cities. The TRP race began once again from mid-December and a few changes in the TRP trend were easily noticeable.

    Today again is the judgment day but the TAM sheet goes missing. Reason? The TAM sheets will be releasing tomorrow i.e. is on Thursday with the inclusion of markets of MP, UP, Punjab and Rajasthan. This may bring out some twist in this number game. We spoke to some of the producers of the industry to know if they are expecting some shocking results for tomorrow or not?

    Rajan Shahi, the maker of popular TV shows like Yeh Rishta Kya Kehlata Hai, Kuch Toh Log Kahenge and Amrit Manthan, says, "Last time also the return of TRP bought a big surprise for everyone. Some of the shows showed a good progress while some showed the same kinds of numbers. I do expect some kind of surprises in tomorrow's ratings. Its very unpredictable. We do our work with a lot of effort and wait for the results. I am expecting some surprises for tomorrow."

    Producer Yash Patnaik, the man behind Veera and Junoon - Aisi Nafrat, toh Kaisa Ishq shares, "I am sure it will. The more centres will get included in it, the clearer picture we will get. It's a process and we should wait for the entire process to be complete."

    The creator of Na Bole Tum Na Maine Kuch Kaha and The Buddy Project, Sudhir Sharma says, "I don't know about the surprises but yes it is a good sign that number of meters have increased. It is a step towards fairer ratings."

    The man behind Diya Aur Baati Hum and Punar Vivah, Sumeet Mittal feels, "It can definitely bring out some surprises and we waiting for it. It's a good thing that we will be reaching out to more audience. We are going to boost if we are doing good and if we won't get good numbers, then we will think over what we are lacking. Being a positive person and since Diya Aur Baati Hum and Punar Vivah are doing well on television, I am expecting good numbers for them."

    Producer of Taarak Mehta Ka Ooltah Chashmah, Asit Modi told, "I don't think it will bring some surprises. No doubt, there will be some changes because we are going to get a more detailed version of the ratings. I feel that 10-15% of changes will be observed."

    Nikhil Sinha, the maker of Devon Ke Dev. Mahadev said, "Surely tomorrow's TAM sheets are going to return with lots of surprises. New centres are being included and these centres hold a very important part of the audiences. So, I am expecting a lot of shocks and surprises for tomorrow."

    Producer of Madhubala - Ek Ishq Ek Junoon, Saurabh Tiwari said, "Yes, I definitely feel that there should be some surprises. TAM meters are being set up on a wide scale and its market is increasing. So, obviously we might get to see some of the unexpected things in it. I am happy that Madhubala managed to hold a good position in the rating list post digitization. According to the feedbacks I keep on getting, the craze of Madhubala is much more inclined towards bigger cities and the new cities which have been added in the revised rating list are not much Madhubala or Colors oriented cities. So, Madhubala will have to fight it out."

    Well, let's see how the inclusion of few more cities in the digitization arena will affect the numbers of our favorite shows.



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