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04-18-2010, 10:50 AM #1
‘Housefull’ teams up with World Cup T20
Advertising is the world for any venture. And since the World Cup T20 and the movie Housefull are opening on 30th April, ESPN Star Sports and producer Sajid Nadiadwala have joined hands for active promotions.
Yesterday, along with the entire crew of ‘Housefull’, director Sajid Khan announced this grand merger in Mumbai.
“During the first year of ICC Twenty20 World Cup, Heyy Babyy had tied up with it and India won the final… Hopefully this time India will again bring back the Cup and our film will also do well,” says Sajid.
In fact, Arjun Rampal, Ritesh Deshmukh, Akshay Kumar, Lara Dutta and Sajid have done some ads for World Cup. Sajid Khan thinks it’s a lucky tie-up and good for both the film and ESPN Star Sports.
The upcoming ICC World Twenty20 will be held in West Indies from 30th April to 14th May
04-18-2010, 01:49 PM #2