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  1. #1
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    Dec 2009

    Default T20, 'Housefull' to be promoted together

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    ESPN Star Sports and Nadiadwala Grandson Entertainment have tied up to promote upcoming ICC Twenty20 World Cup and multistarrer comedy Housefull, both of which are opening on April 30.

    "Cricket is passion, cricket is entertainment and in the same way film is passion and entertainment. Hopefully every stadium where India will play will be housefull. During the first year of ICC Twenty20 World Cup, Heyy Babyy had tie up with it and India won the final," said director Sajid Khan, at Taj Lands End Hotel here Wednesday.

    T20, 'Housefull' to be promoted together

    "This is the third time we are coming in tie-up with ESPN and Twenty20 and hopefully this time India will again bring back the cup and our film will also do well."

    This is the third time after Mujhse Shaadi Karoge and Heyy Babyy that Nadiadwala Grandson Entertainment and ESPN Star Sports have joined hands together.

    The forthcoming ICC World Twenty20 will be held in West Indies From April 30 to May 14.

    Sajid Khan considers it as a lucky tie-up.

    "Arjun, Riteish, Akshay, Lara and myself have done a series of ads for Twenty20. It's a sort of a lucky tie-up. I think this is good for ESPN Star Sports and the film. We had collaboration twice and every time we were mutually benefited," he Sajid.

  2. #2
    Kal Ho Na Ho
    Join Date
    Aug 2008
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