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Thread: Ekta, Star patch up
04-12-2010, 01:26 PM #1
Ekta, Star patch up
When Balaji Telefilms and Star had parted ways in 2008, it was seen by many as the end of an era in the television industry.
The strain was said to have started after the TRP of Balaji shows started dipping and was aggravated by the delay in launching regional channels under a joint venture (JV) between them.
But now the estranged partners have kissed and made up. Ekta Kapoor is working on a couple of big ticket shows for the channel which once aired her most popular soaps - Kyunkii Saas Bhi Kabhi Bahu Thi, Kasautii Zindagi Kay and Kahaani Ghar Ghar Kii.
A source close to the channel said, “Both Balaji and the channel realised that they were a potent combination on Indian television and parting ways was a bad business decision. Ekta Kapoor visited the channel office yesterday afternoon. We are working on two new projects. Ekta is planning a couple of fictional serials for us.”
But hadn’t the channel divested its stake in Balaji? Vasudha Jha of the channel said, “We never divested our 26 per cent stake in Balaji. There was a point when the divestment was planned, but we never went through with it.”