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03-23-2010, 01:05 AM #1
‘Fan’tastic TRPs for IPL, TV serials
The IPL fever’s on! Season 3 has been quite a success and that’s evident in the figures released by TAM media that tracks TV viewership patterns in the country. It shows a good 41 per cent increase in the viewership as compared to IPL Season 2, that was held in South Africa last year.
“Returning to the home turf has given IPL a huge fillip,” says an official. “Secondly, IPL this time has worked really hard on its marketing and promotional initiatives, which has further boosted the interest among viewers. Also, women viewership has increased from last year’s 30-34 per cent to 38-40 per cent this time,” he adds.
The average Television Rating Points (TRPs) for IPL matches have been around 5.7. And since cricket has gripped the nation, one would assume that the remaining telly content, mainly comprising TV serials, may have taken a hit. But that’s not the case! Daily soaps are doing as well as they were before the IPL started. TRPs of top shows continue to range between 5.5 and 6.5. One of the reasons is the increase in DTH services in metro homes. TV has also reached rural areas in a big way in recent times, increasing the overall audience base.
When IPL just started, General Entertainment Channels (GECs) were very badly hit, but that has changed now. The channels have been proactive and their strategies have helped them counter the cricket mania. Their content — a healthy mix of serials, reality shows and some social issue-based shows — cater to all kinds of viewers, from the metros as well as small towns.
Serial makers are thrilled their shows have been able to stand up to the 20-20 frenzy. Says Rupali Guha, producer of Uttaran, “If there’s sufficient drama, why would loyal viewers switch to anything else? Besides, nowadays a lot of homes have more than one TV set and that’s helped too.” Producer-director Rajan Shahi too is confident that loyal audiences of TV shows will not discard their loyalty for IPL, that’s just momentary. “Thankfully, the remote lies in the right hands,” he smiles. Incidentally, the IPL has been lucky for Shahi. “Our shows Bidaai and Yeh Rishta... have recorded the highest TRPs in the last three years during IPL. So I’m looking forward to the fourth season!”
03-23-2010, 09:26 AM #2
thnks for sharing
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DR AWARDS COMING SOON