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03-04-2010, 07:03 PM #1NιѕнyGuest
Star Plus back to the #1 position; pushes COLORS to 2nd place
[DOWN]Star Plus is back with a bang, as it becomes the #1 GEC as per the latest ratings...
Star Plus is now again the #1 General Entertainment Channel, as per the latest ratings that have come out today!!
COLORS had earlier pushed Star Plus from its #1 position, and had been having an easy ride at the top for many weeks. But now, Star Plus is back with a bang as they top the GRP chart with 300 points, while COLORS takes the second position with GRP of 286. Zee TV is placed third with a GRP of 246.
The launches of the relatively new shows like Behenein from Hats Off Productions and Mann Ki Awaaz Pratigya, coming from Spellbound Productions have really worked in Star Plus' favour. Rajan Shahi's Yeh Rishta Kya Kehlata Hai and Sapna Babul Ka.. Bidaai have jumped up the ladder yet again in ratings, and this has made a big difference to the channel's GRP. Shows like Sajan Ghar Jaana Hain and Sabki Laadli Bebo have been consistent when it comes to ratings, and lot is now expected from their new launch Sasural Genda Phool.
As per the recent ratings, Yeh Rishta Kya Kehlata Hai emerges as the #1 show across all channels, with an average rating of 7.1. Sapna Babul Ka Bidaai which had seen a drop in the last few months has again gained momentum, and has registered an average rating of 6.9. Behenein has an average of 3.4 and Pratigya has a rating of 3.3. Sabki Laadli Bebo has an average of 3.2, while Sajan Ghar Jaana Hai has garnered an average of 2.9.
When asked about regaining the #1 position again, Anupam Vasudev, Executive Vice-President, Marketing – Star India PVT Ltd said, "We do not think that leadership is a weekly game, and are committed to consistently creating great content. We are happy that Star Plus viewers love the current exciting line-up of shows like Yeh Rishta, Bidaai & Sabki Ladli Bebo, while appreciating the new shows like Pratigya, Behenein and Sasural Genda Phool. Star Plus has always been known for its superlative story-telling and our shows depict the changes that are taking place in the society today, with a healthy dose of realism, optimism, social concerns, edginess, and humour".
With a lot more changes expected in the programming line-up of Star Plus, one can clearly say that Star Plus is back on track now to give a healthy competition to the other popular GEC's.