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Thread: FIFA World Cup to visit Kolkata
01-05-2010, 12:55 AM #1
FIFA World Cup to visit Kolkata
The FIFA World Cup trophy is set to visit the Mecca of Indian football - Kolkata from January 15 to 17 as part of the Coca Cola FIFA World Cup Trophy Tour.
FIFA along with their sponsors the Coca-Cola Company are organising a global tour which would see the World Cup trophy travelling through 86 countries during the 225-day tour and allow thousands of fans around the globe to see the real solid-gold trophy in person.
And as part of this global tour the World Cup trophy will visit Kolkata from January 15 to 17.
When the tour reaches Kolkata, soccer fans in the city will get to enjoy a rare close-up view of the authentic FIFA World Cup trophy. They will also have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special 3-D movie showcasing memorable moments of the FIFA World Cup and participate in interactive displays and other entertainment around the event.
World football's greatest prize is set to embark on its longest ever global tour, with FIFA and The Coca-Cola Company taking the real solid-gold trophy to 86 countries during a 225-day journey and allowing thousands of fans to enjoy a rare close-up view of the authentic FIFA World Cup Trophy. The trophy will travel 134,017 kilometres (83,274 miles) and visit every nation in Africa to give African fans the once-in-a-lifetime experience of having their picture taken with the trophy before the tournament kickoffs in South Africa on June 11, 2010.
The ceremonial start of the tour was held on September 21, 2009 as FIFA President Joseph S. Blatter and Coca-Cola Chairman and CEO Muhtar Kent accompanied the trophy on the first steps of its journey in Zurich, Switzerland and will end on May 4, 2010 in South Africa, the next hosts of the World Cup.
"Through this event, we are really engaging football fans on a global scale, giving them the unique opportunity to have their picture taken with the most prestigious prize in world football and to embrace the excitement surrounding the FIFA World Cup," said Joseph S. Blatter. "I am especially thrilled that the FIFA World Cup Trophy Tour takes in all 54 nations in Africa and that this opportunity is thus afforded to all African football fans. None of this would have been possible without a strong and loyal partner such as Coca-Cola," he stated in his speech.
"Our programmes to support the 2010 FIFA World Cup, such as the Trophy Tour, will leave a lifelong impression on consumers that helps to reinforce loyalty and preference for our business and our brands," said Muhtar Kent.
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