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  1. #1
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    Mar 2009
    Lonley Planet

    Default West Bengal Sees More Liquor Sales In Festive Season

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    In West Bengal, the liquor sales have increased considerably on Christmas time and New Year’s Eve. It is party time for the sellers as the youngsters are enjoying with so many varieties of foreign liquors.

    Parag Mitra, secretary of the West Bengal Foreign Liquor Manufacturers, Wholesalers and Bonders Association told the media, "There is a 18-20% growth in liquor sales in the state during this festive week. We expect liquor sales to be Rs.30 crore in value terms."

    "Today the demography of the state is such that 62% of the population is below 35 years. The youth employed with the IT (Information Technology) sector or the service sector form a substantial section of our consumers. And they are opting more for high-end liquors," Mitra said.

    It has been seen that the liquor consumption trend is shifting and with that most of the younger generation are opting to get a taste of the premium brands of tequila, premium whisky and wines. And, the use of traditional rum, gin and vodka has gone.

    "There is growth in sales of top-end whiskies. Wine sales have gone up by 15-18%. There is a growth in sales of malt-based spirits," he said.

    He also said that the consumption of foreign liquor had gone up tremendously with an annual rise of 20-30%. According to him, the growth in liquor sales used to remain at 8-15%.

    West Bengal has an annual turnover of about Rs.2,500 crore from the sale of liquors and Kolkata accounts for 40% of the total sales.



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