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01-03-2010, 06:04 PM #1
Ford India closes 2009 with Positive sales trend
Ford India has registered a three per cent annual growth in sales in 2009 with a unit volume sale of 29,488 as against 28,563 the previous year.
The positive trend was witnessed due to strong sales contributions witnessed in both quarter three and four of the year, which were significantly up by 23 per cent (8,025 units) and 22 per cent (7,065 units) respectively year-on-year, the company said in a release here today.
Ford India executive director marketing, sales and service, Nigel Wark said, ''It has been an exciting year with stronger sales reported in the second half of the year. Continued product actions of Fiesta and Ikon and the launch of the new Ford Endeavour saw unprecedented interest evinced by customers, making the second half of the year eventful, riding at the back of improved market and customer sentiments.'' Another significant highlight of the year was the noteworthy recognition by actual users of Ford vehicles' quality and performance.
While Ford Endeavour was ranked highest for the second consecutive year in the J D Power Vehicle Dependability in the SUV segment, the Ford Ikon was ranked highest in the J D Power's Vehicle Dependability in entry sedan segment. In addition the Ikon was at the top position by J D Power's New Vehicle Initial Quality 2009 study.
Ikon showed up in sales performance and did exceedingly well by achieving phenomenal sales growth of 196 per cent over last year.
Together with the new state-of-the-art manufacturing facility, enhanced and awarded quality of its vehicles, host of cost of ownership efforts as competitive parts' pricing and customer-friendly after-sales-support initiatives like Roadside Assistance (RSA), Quick Service Process, and increasing sales and service networks, Ford India is marching into 2010 with great confidence and rapidly growing base of delighted customers.
''We are going into the new year with great excitement with these results and will see growing our business significantly in this dynamic market with our new Ford Figo to be launched in early 2010 and making us a significant volume player in India,'' Mr Wark said.
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