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01-01-2010, 02:16 AM #1
IDEA Cellular bags title sponsorship of Bangaladesh triseries
IDEA Cellular will be the title sponsor for the triangular ODI Series in Bangladesh involving the host country, India and Sri Lanka starting January 4, 2010, Besides, Indian mobile telephone operator will sponsor the two Test matches between India and Bangladesh.
The Company in a release here said, IDEA Cellular will gain exclusive rights to branding at strategic locations at the venue of cricket matches in Bangladesh, and on the trophies of both the tournaments.
IDEA Cellular will run contests to enable its customers to win free tickets to the tournament. IDEA will also offer a chance for its customers to win merchandise and meet the cricket stars, the release said.
IDEA Cellular Chief Marketing Officer Pradeep Shrivatsava said cricket, considered to be a religion in India, offered a great platform to connect with millions of fans across the country.
IDEA Cellular was planning to offer a wide range of cricket related value-added service content and other unique contests and programmes for over 56 million IDEA subscribers during the series, he added.
The IDEA Cup ODI series starts from January 4-13, followed by the Test match which starts on January 17.
This series makes it even more special as India has recently reached the position of No 1 Test Team in the World as per the ICC rankings.
Sri Lanka, having lost the recent series, will definitely fight even harder to ensure they don't let India keep the title. With Bangladesh being a serious competitor at home and having always performed extremely well in their home series, the stakes seem to be pretty high for the three teams participating in the IDEA Cup.
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