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    Default Domestic IT and ITEs to grow by 15 per cent in 2010: IDC

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    The combined India domestic IT and IT-enabled Services (ITeS) market is expected attain a 15 per cent growth in 2010 to touch Rupees 1,20,666 crore revenue, according to market intelligence firm IDC.

    The growth in 2009 was anticipated at 5.4 per cent in 2009 to touch revenue of Rs 1,04,906 crore (over Rs 99,654 crore recorded in 2008).

    The domestic IT market (excluding domestic ITeS) is expected to register a marginal growth of 2.8 per cent in 2009 over 2008 to report revenues of Rs 95,268 crore. The domestic ITeS market is expected to grow 40.8 per cent in 2009 to report revenues of Rs 9,638 crore (from Rs 6,846 crore in 2008).

    In the coming year the domestic IT market is expected to grow at 13 per cent in 2009 to touch Rs 1,07,655 crore, while the domestic ITeS market is expected to post revenues of Rs 13,011 crore, a growth of 35 per cent.

    The year-end India Domestic ICT Market Top 10 Predictions 2010 report by leading ICT market intelligence firm IDC India suggests that important structural changes, brought about by the impact of economic slowdown will accelerate industry transformation towards a new 'market order'.

    This new phase of market growth and development, termed as 'Growth Phase 2.0' is evolving along trends that are quite different from the earlier phase, Growth Phase 1.0 (2003-08), during which the domestic market witnessed unprecedented growth, almost tripling the market size from Rs 34,000 crore in 2003 to Rs 99,564 crore in 2008, a CAGR of 24 per cent, a IDC statement here said.

    According to IDC the four major trends in 2010 were consolidation and leveraging, transformation, increased adoption and acceptance of game changing technologies with software, infrastructure and platform accepted as a service offering and Government intervention in providing economic stimulus to lagging end-use sectors, most notably through the launch of large scale public infrastructure projects to unlock hitherto untapped market potential.

    Growth Phase 2.0, which started in 2009, will be built on the back of innovative services and solutions sought by consumers and enterprises alike. The technology behind these services -- infrastructure, applications and connectivity, will need to orchestrate and re-orient completely in order to support their mass adoption.

    IDC expects the annual growth rate of the India domestic IT-ITeS market growth rate to reduce down from an average of 24 per cent recorded during 2003-08 (Growth Phase 1.0) to 14.6 per cent over the next five-years to 2013 (Growth Phase 2.0). This relatively slower growth, albeit on a higher base, will witness enhanced competition leading to a rapidly changing strategy and continuous market re-alignment on the part of ICT vendors and suppliers.

    ''In 2010, changes that started last year will take concrete shape. As the economy recovers both consumers and enterprises would demand services and solutions that allow them to 'do more with less'. The key business concerns through 2010, will be business model innovation, improved productivity, faster return on investment and cost savings,'' said Kapil Dev Singh, Country Manager of IDC India, in the statement.


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