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    Default &TV to hit airwaves on 2 March

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    Zee Entertainment Enterprises Limited’s (Zeel) new GEC under the ‘&’ bouquet, which is christened &TV, will launch on 2 March.

    As was first reported by us recently, &TV has acquired the rights of an Iranian quiz show. The Indian version, which will be called India Poochega: Sabse Shaana Kaun?, will see Shah Rukh Khan as the host. The gameshow will be aired from Monday to Friday at 9 pm.

    Rajesh Iyer is the business head while Doris Dey is head of fiction, Sunanda Gupta Jenna is head of non-fiction and Rachin Khanijo is marketing head.

    &TV, with the tagline - ‘Jashan Jeene Ka,’ will showcase a diverse mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies.

    The promos of the shows already hit the screens.


 

 

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