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  1. #1
    Kal Ho Na Ho
    Join Date
    Aug 2008
    India & Cambodia

    Default Aishwarya Rai wants to revive ABCL’s fortunes

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    Some good news for Amitabh Bachchan Corporation Ltd (ABCL), for Big B’s daughter-in-law- Aishwrarya Rai seems to have taken full control of the once ailing banner. According to reports, ABCL is said to be on a road to recovery with its much-hyped upcoming film ‘Paa’.

    After suffering a string of losses as its projects bombed at the Box Office, the company is now headed to reestablish itself in Bollywood, under the aegis of Aishwarya.Sources suggest that Ash is leaving nothing to chance and has taken over the charge of marketing strategy of ‘Paa’.

    So whether it’s the head-in-the-box teaser ads, or Auro merchandise, Paa-and-I campaign strategies, or Big B visiting schools, all the promotional strategies for the film are filtered by Ash. Well, Ash… so far so good. Hope you’re able to revive the fortunes of ABCL.

  2. #2
    Join Date
    Oct 2008


    thanks for sharing



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