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Thread: ASH takes over Big B's Company!
11-16-2009, 09:13 PM #1
ASH takes over Big B's Company!
Mumbai: Some good news for Amitabh Bachchan Corporation Ltd (ABCL), for Big Bs daughter-in-law- Aishwrarya Rai seems to have taken full control of the once ailing banner.
According to reports, ABCL is said to be on a road to recovery with its much-hyped upcoming film Paa. After suffering a string of losses as its projects bombed at the Box Office, the company is now headed to reestablish itself in Bollywood, under the aegis of Aishwarya.
Sources suggest that Ash is leaving nothing to chance and has taken over the charge of marketing strategy of Paa. So whether its the head-in-the-box teaser ads, or Auro merchandise, Paa-and-I campaign strategies, or Big B visiting schools, all the promotional strategies for the film are filtered by Ash.
11-17-2009, 03:07 PM #2