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01-16-2015, 04:20 PM #1
ZeeQ announces Kahaani Express for children
ZeeQ has announced India’s first ever inter-school storytelling event ‘The Kahaani Express’to provide children an exciting opportunity to use their imagination and bring out their creativity. The channel is reaching out to children from classes 2nd – 7thin over 200 schools across 10 cities. Keeping in mind that the children are highly observant and imaginative; ZeeQ is looking at giving them a platform to express themselves.
The Kahaani Express aims to reach out to 90,000 students across 10 cities within a span of 3 months. This first of its kind school contact programme, will have specially designed sessions for primary as well as secondary school students. An expert story teller will conduct the storytelling session which will include specially designed picture panels, story development techniques with props along with workshops under the guidance of facilitators. That’s not all; every participating school gets a special memento on behalf of ZeeQ.
Speaking on this occasion Aparna Bhosle, Deputy Business Head, Zee exclaimed, “Storytelling is a great way to connect. It’s a platform through which a child can emote and evoke thoughts besides being fun, it enthuses, both the teller and listener. ZeeQ’s objective has always been to provide Mindfull-Masti and Kahaani Express is another step forward in this endeavor. Through Kahaani Express, we aim at nurturing this amazing quality of storytelling in children at an age when their minds are highly impressionable.”
ZeeQ is planning a Pan India 360 degree marketing campaign for this activity which touches upon various medium such as on-air, digital and on-ground. The channel is conducting a story writing contest on-air as well as online to give other kids an opportunity to showcase their creativity.