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12-04-2014, 12:25 AM #1
Big Magic launches Bal Gopal Kare Dhamaal
BIG MAGIC, positioned as the one-stop destination for humour, is all set to launch its newest offering, Bal Gopal Kare Dhamaal on the 22nd of December at 8:30pm. The show, which is pegged on the unique equation between a common man and God in modern settings, conveys the message that God dwells within us. Ensuring the best minds are on the show, BIG Magic has roped in veteran director Raman Kumar for the creative flow, BIG Productions as the production house and renowned television actor Satyajit Sharma in the lead. The show is a slice of life show with a positive life message at the end of each show.
Bal Gopal Kare Dhamaal passes through all the filters that rule our markets which include devotion, fantasy, relationships and celebrations. The show is peppered with humor to offer audiences an extremely entertaining and engaging watch. The show is targeted across age groups - kids would love it for the character of Bal Gopal, while elders would love it because they find the Bal Gopal character endearing and that of Sharmaji very relatable. Sharmaji’s persona has been crafted to appeal to audiences, given that he is a small town person who is a law abiding citizen and loves to do things the right way.
Sharma ji’s otherwise normal and mundane life which looks restricting, becomes Chatpata and humorous with the entry of the young and mischievous Bal Gopal in his life. Sharmaji and Bal Gopal’s chemistry is recreated on the lines of the Arjun-Krishna duo from the Mahabharat where Bal Gopal helps him solve issues of everyday life making it for a comical and engrossing watch.
The show also marks the return of Raman Kumar to television, which comes with expertise in television through successful shows like Tara, Agnichakra and Sansaar. Popular television actor, Satyajit Sharma will be seen essaying the role of a common man ‘Sharmaji’ from Allahabad, where as the younger avatar of Lord Krishna ‘Bal Gopal’ will be played by the mischievous Meet Mukhi. Pumped with fun, divinity and comedy, with a special message, Bal Gopal Kare Dhamaal promises to make for an engaging evening watch for the entire family.
Commenting on the new show’s launch, Uditanshu Mehta, Creative Director, BIG Magic said, “At BIG MAGIC, we are always eager to offer interesting and unique content to our audiences. Backed with research and audience feedback and with an aim to bring forth clutter breaking content in humour, Bal Gopal Kare Dhamaal will highlight the unique relationship between God and a common man without being preachy. Staying true to our tagline, Chatpata Har Pal, Bal Gopal, will decode a multitude of issues through a friendly lens of satire and humour that will ensue hilarity and rib tickling laughter across age groups.”
The channel will promote the show through a robust television plan across kids, music and news channels, social media marketing, high decibel radio promotions and extensive promotion through activation and branding.