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11-05-2014, 03:02 PM #1
Discovery Kids' viewership jumps by 66 per cent
Itís time for celebrations at Discovery Kids. It has claimed that its biggest launch of the year - Kisna - has done wonders amongst the kids. Result, increasing the channelís viewership by 66 per cent.
Produced by internationally acclaimed Filmmaker Ketan Mehta, Kisnaís wit and valour has captured the imagination of kids from across India including UP, Delhi and Bangalore. (Source: TAM, CS-4-14, All India, Week 39-42 2014, 1400- 1600 Hrs).
Discovery Networks Asia-Pacific EVP and GM - south Asia and south east Asia Rahul Johri said, ďWe are delighted with the response of Discovery Kids biggest series of 2014 - Kisna. The successful premiere demonstrates the distinct appeal of Discovery Kids and its new franchise - Kisna.Ē
It is the story of an adventurous and amusing young boy from Anandnagri and his adversary the wicked Raja Durjan of Andhernagri. During the series, Kisna clashes with Raja Durjan and each time squashes his evil plans of spreading fear in his hometown. The strongest fail to match Kisnaís superpowers and his group of friends as they resolve every problem with courage and ingenuity.
It is telecast every afternoon at 2 pm as he battles all the evil with his humour and bravery and stands between the wicked forces of Trikaal and Raja Durjan and his beloved city.
Discovery Kids is available in Hindi, English and Tamil languages across India on both analogue and digital platforms including Tata Sky, Dish TV, Reliance DTH, Airtel Digital and Videocon D2H.