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10-10-2014, 08:43 PM #1
Nick opens up Motu Patlu for promotional licensing; launches toys with yellow diamond rings
Following the roaring success of Domino’s Junior Joy Box Meal with SpongeBob SquarePants, Viacom18 Consumer Products has signed up with Prataap Snacks Pvt. Ltd., makers of Yellow Diamond Rings to launch three exciting flavors of corn rings – Masala, Chilli Cheese and Tomato with exclusive Motu Patlu toys such as spinners, charms, sling-shooters, snakes and ladders and much more. Strategically choosing to take up the promotional licensing route for growth, Viacom18’s Consumer Products Business is leveraging the popular Nick toons by taking them beyond television and bringing them closer to their target audience.
Motu-Patlu, the No. 1 characters on the No. 1 Kids’ channel Nickelodeon, are two simple but lovable adventurers from a small town in the heartland of India, known as Furfuri Nagariya. The awesome two some have an uncanny ability to attract trouble which only lands them in entertaining and hilarious situations.
Fans of the coolest duo on television will now have the opportunity to bring home Motu Patlu with a pack of their favourite Yellow Diamond Rings. Priced at Rs. 5, the snacks will be available across retail stores, modern trade, railway stations, bus stands and cinema halls across North and East India. The tangy goodness of the corn rings combined with the excitement of discovering a new Motu Patlu toy with every pack is sure to make kids jump with joy.
Speaking about this association with the snacks brand, Saugato Bhowmik, Head – Consumer Products, Viacom18 Media Pvt. Ltd., said, “Nickelodeon’s rich and diverse portfolio of characters provides us with great opportunities to connect with the consumer in new and exciting ways. Motu Patlu have topped the charts and also conquered the hearts of children across the nation with their fun antics and make for the perfect character for this kind of promotional licensing. We are happy to partner with Prataap Snacks to help our young audiences to play with their favourite characters while enjoying their snack time– the perfect combination.”