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10-07-2014, 11:26 PM #1
“Jazba Hai To Mumkin Hai” on radio to complement Aamir Khan’s Satyamev Jayate on TV
All India Radio is to broadcast “Jazba Hai To Mumkin Hai”, a feedback interactive programme with Aamir Khan from 11 October based on the episodes of Satyamev Jayate.
The programme will be broadcast on AIR’s FM Network, Vividh Bharati’s National Network and identified 94 primary channels/local radio stations from 11 October to 15 November on every Saturday. Thus there are six programmes that will be aired at different timings on various channels of All India Radio.
FM Gold Network - 1000 Hrs to 1100 Hrs;FM Rainbow Network - 1800 Hrs to 1900 Hrs; Identified PC/LRS - 1100 Hrs to 1200 Hrs and Vividh Bharati National Network - 1530 Hrs to 1630 Hrs. The calls from the listeners of AIR will be received on Monday, Tuesday and Wednesday. Listeners can call up and share their experience from 11.00 am to 4.00 pm on these days.
To encourage participation, a feedback interactive programme with Aamir Khan is broadcast every season.
Earlier take on these radio programmes: “Dil Pe Lagi Aur Baat Bani” and “Awaaz Unki Jinhe Fiqr Hai Desh Ki” with Aamir Khan over All India Radio had proved immensely successful.
Following the trend, this year’s programme “Jazba Hai to Mumkin Hai” will also complement Satyamev Jayate – III in taking forward Khan’s idea of India to the masses and the fact that everything is possible if we have a collective will to bring about change.
An AIR official told us, “In the last season, Aamir Khan was astonished when he realised that there were calls from the interiors of India to the far flung North East as well as Jammu and Kashmir and South India. The actor was full of appreciation for the responses received via All India Radio.”
Satyamev Jayate - Season III featuring Aamir Khan went on air from yesterday on Star Plus with a simulcast by DD National for wider coverage of the programme which holds talks and discussions on various burning issues concerning Indian society at large.
Star Plus also launched the programme 'Mumkin hai', immediately after the telecast of Satyamev Jayate, where presenter Debang spoke live about the subject of the day - sportspersons and the need to inculcate sports from a young age - with Kapil Dev, Yuvraj Singh, and an invited audience from Chandigarh. It is learnt that this programme will travel to different cities every week and will be telecast live immediately after Satyamev Jayate.
The show launched its earlier seasons with the basic idea to bring about change by creating awareness about socially relevant issues.
After being widely appreciated as a TV show, AIR and Satyamev Jayate team decided to connect with millions of radio listeners through interactive feedback programmes. After each telecast, feedback is received from the listeners/viewers across the country through phone calls which are recorded and played back to Khan who in turn gives response to the listeners’ reactions.
Thus these programmes conceived as talk shows for All India Radio are an extension of Satyamev Jayate. Aimed at stringing together real-life incidents touching a common chord across people of the country, these programmes could reach poorest of poor and remotest of remote parts of the country.