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08-03-2014, 06:05 PM #1
Colors takes centre stage with 'Got Talent'
From the time Colors’ biggest reality show, Bigg Boss ended, speculation has been if Salman Khan will return for the eighth season of the show. And when the news of Shah Rukh Khan coming on the channel broke, rumours about SRK hosting the show intensified.
However, these rumours have now been put to rest as the channel made formal announcement of its new property 'Got Talent World Stage Live' which will be hosted by Shah Rukh Khan.
The channel is set to present a first-of-its-kind global on ground extension of the ‘Got Talent’ franchise in India. It has associated with RFS Entertainment, an entertainment company that has partnered with Simon Cowell's Syco Entertainment, to bring the best of acrobats, dancers, stunt artists and many more to the country.
The live event is an extension of the channel's marquee talent show, ‘India's Got Talent’, which is created and owned by Syco Entertainment and is co-produced by FremantleMedia India and is executed by Cineyug.
A ticketed event will feature performances by 10 Indian and 10 International talents.
Colors CEO Raj Nayak asserts, "With every show, we believe we are just reinventing ourselves. As a broadcaster, the property holds immense potential for us because the discerning audience harbours great appreciation for outstanding talent."
He further adds that it took them time to put everything into place. "When we were ready with the idea, the artists were not available. So, it took two years for us to get all of them together on-board."
According to RFS Entertainment owner Ravinderjit Singh, the promising new talent across genres proving their mettle on every platform makes India the perfect backdrop for a showcase of this magnitude. He believes it will be a delight for Indian audiences when the caliber of national and international talent will join hands.
Talking about advertisers’ traction, Nayak says it is at a pre mature level. "We have just made an announcement on this. But I am never worried about advertisers," he laughs.