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09-29-2009, 07:26 PM #1
Amitabh to play ‘Pop Philosopher’ in ‘Bigg Boss 3’
This year, Bigg Boss gets even bigger, with the big boss of Bollywood, Amitabh Bachchan, playing ‘Pop Philosopher’.
Bachchan will be playing the role of ‘Pop Philosopher’ — a unique concept that will be one of the differentiators of this season. As ‘Pop Philosopher’, Big B will bridge the gap between Bigg Boss participants and viewers — through contextualising events, simplifying emotions and most importantly, analysing developments that happen within the Bigg Boss house.
After keeping millions of households glued on to Bigg Boss Season 2 last year, COLORS announced the launch date of Bigg Boss season 3. Bachchan will be appearing on the show, twice every week — on Fridays and Saturdays.
The show starts airing on October 4 at 9.00 p.m., everyday on COLORS. Big Boss Season 3 will also make its presence felt on television through a special music trailer with a song sung by none other than Amitabh Bachchan himself set to music by the talented musical duo Vishal-Shekhar.
Speaking of the development, Rajesh Kamat, Chief Executive Officer — COLORS, said, “Our channel share and reach in the 9.00 to 10.00 p.m. block has increased significantly over the last six weeks. With Bigg Boss at this time slot, we’re confident of further strengthening our position in this block, leading to a wider gap between COLORS and the other players in the GEC category.”
He further added, “It is our honour to have Bachchan on board and we look forward to him providing his inimitable touch to one of our most popular format shows.” Every Friday, Bachchan will be interacting with all housemates and announcing the eviction.
Further, every Saturday, Bachchan will be talking to the evictee for an hour — trying to analyse and decode his/her emotional journey in the Bigg Boss house.
Talking of his association with Bigg Boss, Bachchan said, “This is one show that has intrigued me immensely as a viewer — its format, its contestants and the psychological battle within the house. That intrigue, coupled with the unique concept that COLORS shared with me for this season, excited me to be a part of Bigg Boss this year.”
He further added, “I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical).”
09-30-2009, 01:00 PM #2