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05-28-2014, 09:31 PM #1
MTV breaks taboos and makes every voice count with MTV Unmasked
‘Freedom of expression’ may be the most used and least valued phrase in these times. When the term ‘political correctness’ is thrown around with reckless abandon, MTV helps the youth by giving them a unique platform to make their voice heard with MTV Unmasked, a web exclusive series for the Gen Y. The leading youth entertainment brand has always believed in the power of the youth. Through MTV Unmasked, it aims to encourage the youth to believe in their thoughts and be tolerant of varying opinions because every voice counts.
Launched at a time when freedom of expression is imperative to the people, MTV Unmasked is a 16 part web exclusive series that reflects the opinions of four different and rebellious youngsters who discuss topics that are relevant and pressing for the youth of today, while wearing a mask. The youngsters discuss issues that plague them but which are never spoken about openly. The masks give them the freedom to be unhesitatingly share their opinions without fearing any societal backlash or criticism. Belonging to different professional and social backgrounds, each one of the youngsters gives their unique opinions about issues while withholding their identity.
Speaking about the series, Ekalavya Bhattacharya, Head – MTV Digital says, "India is the biggest democracy in the world and by 2020 it will be the youngest as well. We are 500 crore voices, each one with a unique opinion about current issues. We at MTV believe that these voices have a right to be heard. Through MTV Unmasked, we wish to provide a platform for the youngsters where they can make their voice heard. While we don’t endorse the opinions but the fact remains that some of these issues need public opinion and open discussion."
A weekly series, each episode of MTV Unmasked touches upon a different topic relevant to the youth, many of which are considered taboo. The episodes are featured on mtvindia.com/unmasked and the videos are shared across MTV India's social media assets like Facebook, Twitter, Instagram and YouTube.
The show is presented by MTV ACT, MTV’s own pro social platform for the youth.