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05-24-2014, 08:22 PM #1
MTV ‘Bakra’ 2.0 is called MTV 'Jhand Ho Gayi Sabki’
Remember Cyrus Broacha playing pranks on MTV Bakra? The 90s popular show is being revived for the Gen Y on the lines of Ashton Kutcher’s MTV Punk’d, called MTV Jhand Ho Gayi Sabki.
MTV and Balaji Motion Pictures have teamed up to launch a prank-based reality series which will be hosted by young actors and co-conspirators, Siddharth Gupta and Ashish Juneja. The show will see celebrities pull tummy-hurting funny pranks on each other.
MTV India programming head Vikas Gupta says, “Our aim at MTV has always been to entertain the audience by presenting new and exciting content. MTV Jhand Hogi Sabki is just another step towards that. The show will present fun and amusing pranks pulled by Bollywood celebrities on their friends from the film industry. It is always interesting to know how celebrities react to certain situations and this show will capture just that! I am sure the youth will have a fun time watching the show.”
Having shot the series at various locales including movie sets with hand-held cameras, red-light cameras, CCTV cameras and range cameras; the footage, thus obtained, will give the audience first look into the “prankee’s” reaction to the prank. According to Gupta, the series is being used as a prototype to make way for further new content.
Gupta adds, “When we first released the sneak peek of Shraddha Kapoor being pranked on youtube, it crossed 4.2 million views in less than 24 hours. Not only did that take us by utter surprise, but we are now optimistic about the series’ potential and its reach to the wide technologically advanced youth.”
On why did MTV decide to re-launch MTV Bakra now, and without the legendary Cyrus Broacha, Gupta opines, “We wanted to revive Bakra for a long time, but somehow the timing just didn’t seem right. But now, with Ekta’s new film, Kuku Mathur ki Jhand Ho Gayi, it felt like we now have a base to revive an MTV classic. We specifically didn’t want to aim at the big celebrities as host, but the actors that MTV’s target audience i.e., 13-25 years can easily recognise. However, if and when the series does grow as popular as we hope it to be, we most certainly will try and rope in as many big guest stars as we can.”
MTV Jhand Hogi Sabki is a five-part half hour series that will replace the current season of MTV Roadies XI and will telecast every Saturday starting at 7 pm from 24 May.
The show is conceptualised in association with Balaji Motion Pictures’ upcoming movie Kuku Mathur Ki Toh Jhand Ho Gayi and will see celebrities such as Varun Dhawan, Siddharth Malhotra, Anu Malik and Ekta Kapoor spinning their evil plans to prank friends and colleagues.
The show will be supported by 360 degree marketing campaign and will be promoted across all social media platforms of the channel, in association with its title sponsors, Liberty Footwear and Adiction.