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05-06-2014, 12:09 AM #1
Big Magic enriches programming offering, announces a new show Ajab Gajab Ghar Jamai
Hilarious Sitcom showcasing relationship between a Nani-Saas and Three generations of Jamaais
Big Magic, India's first light entertainment channel featuring the best mix of shows ranging from fun relationship dramas, rom-coms, hilarious comedy sitcoms, comedy movies and more recently a historical comedy Har Mushkil ka Hal Akbar Birbal now brings you a witty comedy like no other - Ajab Gajab Ghar Jamai. All set to add more laughter and entertainment to the lives of viewers, this refreshing new offering featuring popular faces Himani Shivpuri and Sumit Vats premieres on Big Magic on Monday 12th May at 9:30pm.
A hilarious comic caper produced by Red Dot Productions, Ghar Jamai showcases three generations of the unusual Shaktishaali family where the family follows a unique tradition of bringing home a son-in-law instead of sending the daughter to her sasuraal. This announcement comes soon after the Channel unveiled its new packaging and launched Har Mushkil ka Hal, Akbar Birbal. The Channel is also exploring various other programming options that can lend to a holistic light entertainment offering for viewers, drawing more eyeballs.
Mr. Tarun Katial, CEO, Reliance Broadcast Network said in a statement, "The new show is in keeping with our endeavor to offer audiences content in the light entertainment and comedy space. This fun light-hearted drama further enhances our programming offering and we are certain it will be a great value proposition to viewers and advertisers alike. "
The launch of the show is supported with an extensive multimedia campaign across television, radio, print, digital, out of home, on ground and more, ensuring deeper reach across the markets.