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Thread: ETV Bangla to launch new shows
04-15-2014, 08:46 PM #1
ETV Bangla to launch new shows
ETV Bangla to launch new shows in after noon slot.
Treating its audience on the Bengali New Year is ETV Bangla. The channel has come up with a dedicated afternoon time band called ‘Duronto Dupur’ which goes on air from 15 April.
Four new shows will feature in the time band between 1:00 pm to 4:00 pm from Monday to Saturday. This includes two fiction shows Gouridaan- a remake of Balika Vadhu and Shesh Theke Shuru. Two non- fiction lineup includes a mythological show Durgesh Nandini and a neighbourhood based game show Parar Shera Bouthan hosted by Bigg Boss Bangla winner Anik Dar. Prior to this, the slot had reruns of the evening programmes.
Marketing for these shows have already begun in West Bengal. The channel is banking heavily on OOH, by putting hoardings and banners in markets, railway stations, bus back panels, rickshaw back panels, ferry branding and bus shelters. Also a 15 day radio campaign with an average of 72 slots across four channels has been devised.