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Thread: MTV Hero Roadies is back!!!
01-23-2014, 11:33 AM #1
MTV Hero Roadies is back!!!
Thrill…adventure…extreme challenges…MTV Hero Roadies Season X1 reloaded with the Ride for Respect!
Season Premiers Saturday, 25th National, January 22, 2014: The Baap of all reality shows with nearly 100 MM viewers in its last season, MTV Hero Roadies, is back with a fresh Season X1 – Ride For Respect. The show, in its 11th year, will be all about performances – no vote outs, no playing favourites, but a whole lot of drama purely based on performance. With new locations and extreme tasks, the show is all set to hit your television screens sportsman spirit and MTV Roadies Season 1 winner, Rannvijay Singh and the original bad boy of Indian television, Raghu Ram.
Every year, Roadies has evoked fierce emotions - be it the contestants outdoing each other, adrenaline rush to perform tasks, neck to neck competition, desperate attempts to emerge as a winner and a friend’s tearful exit. For the first time ever, MTV Hero Roadies in its X-series will chant a new mantra for the 14 contestants - ‘No Vote Outs, Only Performance can get you to Win’. It will not be just about guts and glory, not about shortcuts to success…the season champions the youth sentiment that being brave and standing against odds, and not being a bully, will take you closer to win.
Touted as the most difficult auditions for any reality series, it’s testing, volatile, nerve-wrecking, yet fulfilling, not to forget followed and loved by millions, Is back with a bang! Catch the 7 girls and 7 boys put on their armour and battle it out to be the next Roadie!
Speaking about the on-set of the new season, Mr. Aditya Swamy, EVP and Business Head, MTV India, said, “This year on Roadies, we have 7 boys and 7 girls and they will have an absolutely equal chance in the Ride for Respect. Fresh twists in the format have made Roadies India's longest running reality show and this year’s format breaker ensures survival only of the fittest. In addition to the high impact promotions across our network and the internet, this year we reach out to over 100 new power towns and over 200 first time colleges to make Roadies X1 the biggest season the franchise has seen”.
Rannvijay Singh, mentor, host and a Roadie himself, says “Roadies is one show which is extremelyclose to my heart. I am glad I was part of the show for the last 10 years and I am thrilled to be part of its 11thon the basis of performance – a first for the show. The season will be full of thrill, adrenaline and glory!”
Raghu Ram, the producer of the show says, “The show has made adventure and bikes a household name in India. 10 years have seen over 5 million hopefuls, grueling auditions, tough tasks and deserving winners.
What has kept the show going is the love of the audiences and the sheer belief that the show is a life changer for many. With an all new season, MTV Hero Roadies X1 is all geared up to introduce an absolutely new Avatar to everyone. What I can promise is you a triple dose of thrill, action and a lot more.”
Mr. Anil Dua, Sr. Vice President (Marketing & Sales), Hero MotoCorp Ltd said, “Hero MotoCorp is a young brand and connects with the youth through the platforms of music, entertainment sports,
adventure and the like. Hero has also been known for promoting young talent across these disciplines by offering them opportunities to showcase their latent qualities. MTV Hero Roadies is one such powerful platform with which Hero has been associated since its inception more than a decade ago. Over the years, our association has only got stronger. I am sure all the 14 contestants this year are going to have a lot of fun, excitement and adventure on the Hero Impulse bikes as they embark on this memorable journey of 'Ride for Respect'. Our best wishes are with all the contestants."
From harsh climates to travelling in extreme conditions, from the grease to the gravel, to thrills and chills; this season will see it all with just one mission in mind – Tasks, Performance, Win…RESPECT!
Making the tasks even more interesting, this season, will be the route that the 14 lucky contestants will undertake. The Ride for Respect, which will flag off and conclude in India, will see them travel desert to desert from the Sun City Jodhpur to the white salt marsh of the Rann of Kutch! Along with the grueling tasks, the contestants will also have to face the extreme weather conditions to emerge victorious!
Each season of MTV Hero Roadies has witnessed a steady rise in its popularity and fan-following. While last season received nearly 100 million views on TV and over 65 million online, the phenomena is expected to surpass its predecessors in no time. Social media websites have also been buzzing with the rage that Roadies has created over the years with MTV receiving 7.7 million likes on their official Facebook page.
With 20 million unique visitors on their website, it is also the most subscribed show on Youtube in India.
The sensation called MTV Hero Roadies still remains unparalleled when it comes to love and adulation from their fans!
Capturing this roller-coaster ride, the brain behind Roadies, Raghu Ram has penned a memoir of his decade long journey. His autobiography, Rearview: My Roadies Journey explores the good, bad and ugly moments in Raghu’s blatantly honest style. Launched in Bangalore recently, Roadies fans can grab their copies at Crosswords.
So, get ready to join Rannvjay and Raghu once again as they commence their journey with an exhilarating new season of MTV Hero Roadies X1 – Ride for Respect premiering Saturday, 25th January, 7 pm only on MTV!