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11-15-2013, 07:33 PM #1
Jay Bhanushali & Ritwik Dhanjani to anchor Zee Rishtey Awards 2013
The channelís promotional plan will reach out to viewers in 40 cities
After hosting various shows and events together, Zee TV's two popular actors and anchors - Jay Bhanushali and Rithvik Dhanjani have been roped in to host Zee TV's 21st edition of Zee Rishtey Awards being held this year. Known for their impromptu fun-banter and the ability to pull off every show with aplomb, the two are a complete entertainment package. Both perfectly complement each other with Jay's years of experience in the industry and Ritwik's amazing comic timing. The audiences are in for a superb laugh-a-thon with both coming together to host the Award ceremony this year.
With Zee TV completing 21 glorious years in the industry, it was time to commemorate the unique bond that Zee shares with its viewers in a special way. Zee TV's popular actors - Ritwik Dhanjani- Asha Negi, Arhaan Behll - Mansi Shrivastav, Ankit Gera- Roopal Tyagi, Manav Gohil - Ulka Gupta - traveled to many cities to meet the viewers personally across the country in order to show their gratitude. Zee TV's popular actors met fans in Mumbai, Jaipur, Lucknow and Ahmedabad to announce Zee Rishtey Awards 2013 and thank viewers for all their love and support.
Apart from this, an interesting canter activity was also lined up by the channel whereby initiatives were undertaken in 40 cities within a span of 10 days to announce the ZRA nominations and make vote appeals to the viewers for their favorite jodi's, actors, actresses, shows etc... The activity was conducted in regions including Mumbai, rest of Maharashtra, Delhi, Punjab, Gujarat and Uttar Pradesh. The votes will be collected either through physical forms and online and the results will be declared on-air on Sunday, 1st December at 8pm on Zee TV. In order to make this activity more exciting and engaging, interesting contests were held across cities with the viewers whereby they had an opportunity to give them a chance to earn Zee TV gift hampers. Few select and lucky winners will also be invited to Mumbai to watch their favorite Zee TV stars LIVE at the on-ground of Zee Rishtey Awards.