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    Mar 2008

    Exclamation It's 'touch-and-go' for Katrinas, Rakhis

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    It's 'touch-and-go' for Katrinas, Rakhis
    When Bollywood oomph-dripping belle Katrina Kaif swung and swooned to ''...Zara Zara Kiss Me Kiss Me Kiss Me'' in latest blockbuster 'Race', little did she know she was inviting trouble.

    Similarly, when overweening item girl Rakhi Sawant belted out and swivelled to ''...Arre Yeh To Bata Dekhta Hai Tu Kya?'' in the latest turkey 'Krrazzy 4', she could not realise the consequences of her gyrating twirls.

    Both were least aware of the fact that within months the lyrics of their songs would be taken at face value.

    A kiss here and a liplock there. A wink here and a swivel on a heel there. A hug here and a cuddle there with your screen goddesses while watching a film. Your favourite actress giving the glad eye to you and curling your lock of hair amid a riot of colours is no pipedream any longer.

    It would soon become a reality.

    Welcome to the world of Adlabs Cinemas, which took the curtains off the country and Asia's first 6-Dimensional cinema experience in this history-soaked city overrun by international holiday makers on Friday, just minutes away from the monument to eternal love -- the Taj Mahal.

    The audience never had it so good. They need not now curb their hidden overpowering desires. They are in for a treat. This is Adlabs Cinemas stupefying way of romancing the silver screen. A signpost of awe-inspiring cinema.

    Providing a multi-sensory cinematic experience unlike anything cinema goers have ever encountered, the 6D Cinema is set to become a distinctive global tourist entertainment attraction.

    ''The concept of 3D cinema was launched some years ago.

    But now we have come up with 6D cinema which will capture your six senses while you are watching a film.

    3D cinema was all about visual effect where picture on the screen would pop out, but in 6D if a flower appears on the screen you can smell it, if water is splashed on the screen you can feel drops of water on your face and if some character is shown on screen you can feel his or her touch,'' Adlabs Cinemas Chief Operating Officer Tushar Dhingra told at the launch.

    Unlike conventional 2D or 3D movie theatres, Cinema Park's technology employs cutting-edge visual and audio effects that bring strikingly real three-dimensional images right before audiences' eyes, thus allowing them to simultaneously experience sight, smell, sound, touch, motion and above all interactivity, knocking spots off the earlier formats, Mr Dhingra added.

    A special half hour film, 'India in Motion', in four languages-- Hindi, English, French and Spanish -- has been specially created within this format wherein well-known Indian actor Anupam Kher takes the audience through India's evolution from an ancient civilisation to a modern nation bustling with activity and abundant with opportunity.

    Other films which have been very popular in other Cinema Parks across the world such as Journey through the Universe will also be screened, he informed.

    ''The day is not far when full-fledged commercial Bollywood films will also be screened in this theatre where the touch and caress of actress might also be felt by the audience and whenever a hot heroine appears on the screen the temperature of the theatre would rise, '' he said tongue in cheek.

    He said his group planned to open more such theatres in other tourist destinations like Goa, Jaipur and Devasthanam Tirupati.

    In such theatres globetrotters would be able to take a whistlestop tour of India more and more within a mere 25 to 30 minutes for six to eight dollars but for domestic travellers the cost would come around Rs 150 for the 30-minute infotainment.

    ''Right now, we have the presence in 54 cities and plan to take the number to 110 by the end of this fiscal,'' Mr Dhingra said.

    Mr Ori Yardeni, CEO and Founder of Cinema Park Network, said: ''We are proud that India, which is an important tourist destination, is joining our global network.

    We have already set-up multi-sensory experiences in other parts of the world, including Disney World in Florida, and now India is our first installation in Asia. We will provide the tourist agencies and operators with a state-of-the-art unforgettable experience, based on a solid commercial partnership.''

    ''India in Motion in Agra is going to be one of our flagship Wonders of the World (WoW) projects.'' ''WoW is going to be a major player in the tourism industry and our plan is to set-up similar experiences in the most toured destinations around the world. India in Motion actually complements the visit at the Taj Mahal, and turns it into a livewire experience,'' added Mr Yardeni.



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