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10-10-2013, 11:44 PM #1
Shankar Mahadevan named ambassador of Storm Music FestivalPopular composer Shankar Mahadevan has strengthened his ties with camp-out event Storm Music Festival, by coming on board as its ambassador. He says it was "natural" for him to associate with such an "energising" event.
Mahadevan headlined the second edition of Storm music fest, which was held in Karnataka's Coorg earlier this year. He mesmerised fans with a performance in collaboration with Indian Ocean.
Apart from Mahadevan's name and face, the festival will see his participation in identifying hidden musical gems from across the country and the world.
"I first heard about the Storm Festival over two years back. I was pleasantly surprised to learn that India has a festival where music lovers can camp-out amidst tight security, where there's a strong check on drug abuse and everything is organised to the T...," Mahadev said in a statement.
"The experience is so energising that you want to come back to the festival every year. So, it was only natural that I joined hands with a beautiful festival such as Storm, which is truly a musician's paradise with great talent from India and across the world," he added.
The Storm Music Festival debuted in 2012. Its third edition will take place Jan 31, 2014 to Feb 2, 2014 at a new venue, which will be unveiled shortly....being a human...