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    Default Six local smartphone makers forge alliance with Cube 26

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    Six of the top Indian smartphone manufacturers, including Micromax, have forged business alliances with a U.S company in multiple deals that will allow them access to high-end technology without the high research and development costs that companies like Samsung incur.

    Cube 26, a smartphone software firm based in the U.S., which recently snapped up former CEO of S Mobility Ltd. Kunal Ahooja as an advisor, will now allow several local OEMs (original equipment manufacturers) such as Celkon, iBerry and Lemon Mobile to incorporate gesture-based capabilities in their offerings.

    This is a move, according to industry insiders, that will allow domestic players to compete aggressively with bigger multinational rivals such as Samsung, Apple and the Microsoft-Nokia combine.

    At the moment, domestic smartphone OEMs account for nearly 30 – 35 per cent of the country’s smartphone market. Cube 26 is also looking at setting up an Indian operation, and possibly other Asia-Pacific centres due to good demand from Indian clients.
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