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08-14-2009, 10:58 PM #1
Cambridge event to discuss Bollywood's global pull
As the lure of Bollywood spreads across the world, the University of Cambridge has decided to hold an event to explore how the globalisation of Indian cinema presents opportunities for the West.
The event, organised by the university's Centre for India and Global Business in the Judge Business School, will feature major figures in the entertainment industry in India and the West.
Titled 'Globalisation of Indian Cinema: Opportunities for the West', it will be held on September 19.
The programme, which will coincide with the Cambridge Film Festival, will explore how the Indian film industry is going global, its various engagements with western players and its long-term goals.
The event will focus on how Bollywood is implementing transnational collaborations between Indian and Western film sectors and how a sluggish American economy has led Hollywood to court Indian film producers for funds.
Recent examples include the India-based Reliance Big Entertainment's 1 billion dollars plan to co-develop and co-produce movies with Hollywood heavy hitters such as Steven Spielberg's DreamWorks SKG to feed the growing global consumer demand.
08-14-2009, 11:37 PM #2
08-14-2009, 11:38 PM #3