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05-16-2013, 01:24 PM #1
Bradley Cooper first actor to endorse Häagen-Dazs
New Delhi, May 15 (IANS) Oscar-nominated Hollywood actor Bradley Cooper will be seen in a new global campaign by American ice cream brand Häagen-Dazs.
The 38-year-old has become the first Hollywood celebrity to appear in a campaign by the brand, titled House of Häagen-Dazs.
"Bradley Cooper is the first celebrity to appear in a Häagen-Dazs campaign and is a perfect match for the brand, epitomizing class and style," Arindam Haldar, director of Premium Foods at General Mills, the parent company of Häagen-Dazs, said in a statement.
"The new House of Häagen-Dazs campaign will reassert the pioneering, quality credentials of the brand and highlight our pure captivation and craftsmanship," he added.
The television commercial was shot at the Zámek Ploskovice estate in Prague, directed by Hollywood's Allen Hughes.
The campaign has been launched in India through mediums like print, digital (Youtube) space, and across eight Häagen-Dazs lounges around the country.
Known for its taste, quality and innovation, Häagen-Dazs is available at more than 900 outlets worldwide. In India, it has lounges in Delhi, Mumbai, Bangalore and Chandigarh.
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