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04-08-2013, 06:46 PM #1
SAB TV bags several nominations at Goafest 2013!!!
It’s that time of the year when everyone from the world of Advertising and Marketing is headed towards Goa to attend the biggest conglomeration of Indian creative minds, Goafest 2013.
This year SAB TV, India’s leading family comedy entertainment channel has reasons to celebrate. The Channel has bagged three nominations in the following categories –
• Best use of Newspapers and Magazines – SAB Ke Comics
• Best use of Film (Media and Publications) – SAB Ka Waqt Aata Hai (Hands-up)
• Best use of Branded Content & Entertainment (Use or integration of experiential events)– SABurbia Board Game.
The man behind the success of the Channel, Anooj Kapoor shares why Goafest 2013 is special.
“SAB TV has always strived to communicate the joy of togetherness in the interestingly novel and different ways. The year 2012 has been a special year, where we endeavoured to increase audience engagement through alternate touch-points like SABurbia.com, SAB Dub and SAB Ke Comics internet and mobile apps, SABurbia board game and SAB Play augmented reality app. The audience response to each of these initiatives has been heartening to see and has given us confidence to continue to entertain them through innovative ways – on television, as well as off it!”
With its unique brand proposition SAB has made its mark in the viewer’s minds. Representing togetherness and fun, SAB’s programming ensures clean, healthy and light hearted entertainment for the entire family. Understanding the abundant need for fresh content, SAB entices the entire family to watch television together with its content and brand strategy.
04-12-2013, 01:17 AM #2