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03-07-2013, 06:01 PM #1
Ajay Devgn signs Rs. 400 crore deal with Star India
Ajay Devgn has inked a staggering Rs. 400 crore deal with Star India for exclusive satellite rights to all his upcoming Bollywood releases until 2017.
Post Salman Khan's association with the channel, Devgn is the second star to venture into such a momentous deal with Star India and is the only other actor apart from Khan to have four films in the elite Rs 100 crore-club. Among the first of the films to be released for the actor is Sajid Khan's retro fiesta Himmatwala, produced by Ronnie Screwvala & Vashu Bhagnani. The next is Prakash Jha's magnum opus Satyagraha followed by an action film with Prabhu Dheva and a sequel to Rohit Shetty's Singham. Besides Devgn's upcoming films, the network already has 18 of his earlier films, including Singham, the Golmaal series, Zameen and Gangajal.
The deal is reportedly for a period of five years and is said to include at least ten films. Confirms the actor who is currently in Bhopal shooting for Satyagraha, "Business is becoming increasingly open and clear, so it's easier to deal directly. I am securing the producer a higher value, so he benefits eventually, as they often depend on satellite rights to garner a substantial amount of the cost of production. But I am also ensuring a certain amount for myself. For the rest, like actors fees etc, all depends on the relationship between an actor and producer."
When it comes to the small screen, a film's premiere is normally successful if it bags an average of 2.5 TRPS through the year, and the last three premieres of Ajay Devgn films have averaged a phenomenal 6.2 TRPs we hear.
Devgn's 2012 film Son Of Sardaar which had recently premiered on Star Gold is leading with 5.1 TVR on a GEC this year in the Hindi Movie Genre. It has beaten all the other successful premieres of the year like Singham, Bodyguard, Housefull 2 and Bol Bachchan by clocking in a whopping 5.1 TVR, as per TAM ratings of Week 7 in 2013.