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02-19-2013, 10:56 PM #1
UTV shows strong confidence in 'Kai Po Che!Considering that the film has no known established stars, Abhishek Kapoor's youth-fest "Kai Po Che!", detailing the criss-crossing luck of three youngsters on the threshold of their lives, has elicited an exceptional confidence level in its producers UTV Motion Pictures.
The film was screened at a world premiere at the Berlin International Film Festival Feb 13, almost two weeks ahead of its worldwide release this Friday.
"UTV's faith in the product paid off. They took a big chance by screening the film at Berlin just weeks ahead of the worldwide release. Anything could have gone wrong. Negative reviews could have filtered back. But UTV, bolstered by the unexpected success of Remo d'Souza's 'ABCD: AnyBody Can Dance' last week, showed the film at Berlin to a receptive audience," said a source close to the project.
Now, in an even more audacious display of confidence in the product, the producers decided to hold the film's Mumbai premiere Monday.
"Suicidal confidence, I'd say," says a filmmaker....being a human...