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01-21-2013, 05:35 PM #1
MTV Bloc Party - Mumbai found its very own music festival
With one ticket to multiple party spots, to the city’s longest bash, over 5000 people enjoyed a party experience like never before with MTV. On Friday, 18 January & Saturday, 19 January, the MTV Bloc Party started at the Juhu Hotel Lawns – the central hub of all the fun and post 10pm the party spilled over to the bars and clubs in the Night Bloc at Beach Comber, Enigma & Gadda da Vida. The party featured international DJs and India’s top EDM artists performing different genres of electronic music, notching up the party meter by the hour.
Hosted by Nikhil Chinapa, the ‘MTV Bloc Party’ featured world’s best DJs, Alesso, Deniz Koyu, Opiuo, Simon Dunmore, Jean Elan, Shovell, Cosmo Klein, Mathew Charles and many more who played electrifying music and got the crowd swaying and grooving. The MTV Bloc Party wrist-band gave party hoppers access to all the clubs across the Bloc while the hop-on-hop-off exclusive ‘Bloc Party’ Tab Cabs, drove across the venues ensuring a seamless party transition.
An integral part of every metropolis in the world, a Bloc Party packs in multitude of experiences spread across a single city block. The MTV Bloc Party provided an experience with a massive stage sprawling, fun explosion of colour, raw street graphics, extravagant laser show, co2 cannons and confetti blasts that enthralled the audience with a truly audio visual experience.The origami style venue beat futuristic design, comprising multiple cubes picket fences around tress with planks and had bean bags to sit.
If that was not enough, the MTV Bloc Party engaged party buffs at the venue with ‘Race to the Pyramid’ game. This smart application had a high luminosity projector which mounted on a height which threw 6 x 4 projection mats on the ground that displayed the game mode. The game saw four players play at once, enter their names and compete against each other. The participants had to run to the finish line to win the race to the pyramids.
People exulted in this grand celebration, with a single ticket that gave them access to enjoy a seamless party across multiple locations over 2 days!
Mumbai found its own very music festival set in the heart of the city.