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01-12-2013, 02:24 PM #1
- Join Date
- Sep 2011
Farhan runs away from brands for Bhaag Milkha
Farhan Akhtar didn't want anything to come in his way or to compromise his look on the film Bhaag Milkha Bhaag.
Farhan Akhtar has worked hard on his physique for his upcoming film Bhaag Milkha Bhaag and has almost converted himself into being a runner and a sportsperson. He has been working at his body for almost two years and is also sporting long hair.
The actor didn't want anything to come in his way or to compromise his look in the film Bhaag Milkha Bhaag. While he was training and shooting for the film, several brands wanted to sign him up as their brand ambassador. Right from clothing brands to sports shoes to cameras to toiletries to cola - many were keen to sign him up.
However Farhan Akhtar made it clear that all brand deals will have to wait till the release of Bhaag Milkha Bhaag. The brands were more than appreciative of his stance. To add authenticity to his character and film, Farhan wanted to retain his look. Only Aamir Khan is known to be as much dedicated about his character in films. He maintained his looks in films like Mangal Pandey and Ghajini till their release.
Atul Kasbekar, CEO of Bling, the agency that handles Farhan's endorsements, confirms, "Yes it is true that Farhan Akhtar has not signed any brands as it would have compromised the look of Bhaag Milkha Bhaag". The agency was also in tandem with Farhan's line of thought. They believe that after the release of Bhaag Milkha Bhaag many more brands will be approaching Farhan for endorsements.