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11-23-2012, 10:15 PM #1
Bollywood influence on fashion trends waning?Be it Madhubala's Anarkali look in "Mughal E Azam" or Kareena Kapoor's T-shirt salwar combo in "Jab We Met", Bollywood has inspired trends down the ages. But that influence seems to be waning due to a variety of reasons, including greater exposure to the West and the move towards more realistic cinema, say designers.
There is also the constant fear of criticism, which has restricted filmmakers from attempting to set fashion trends.
According to veteran designer Ritu Kumar, people were earlier not so exposed to fashion. So every new and unique garment seen on the big screen set a trend. This is no longer the case.
"Initially, costumes, which were off everyday wear for the normal population, did cause a stir and led to fashion influences as the market was starved of such designer wear. But this has largely changed," Kumar, who is yet to design for a Bollywood film, told IANS.
Kumar, who has designed the costumes for Deepa Mehta's "Midnight's Children", hopes the scenario improves.
"The industry still seems to design for individuals. When more holistic designing for a complete film is taken up, the fashion scene in India will mature further."...being a human...