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10-22-2012, 11:01 PM #1
Indian cinema lures buyers at Mumbai Film MartJust like last year, this time too buyers from non-traditional markets such as Taiwan, Japan and South Korea have showed interest in Indian films at the Mumbai Film Mart.
"The buyers are specifically interested in Indian content. We are getting them from non-traditional markets like South Korea, Japan, China, Taiwan, Hong Kong and Sweden. These areas are not used to seeing Indian cinema, if they do it, is only Bollywood. As far as regional movies go, they watch them with subtitles," said Rashmi Lamba, manager, Mumbai Film Mart.
In its second year, the mart, held under the aegis of Mumbai Film Festival, the 14th edition of which is going on here, is a B2B platform for distributors, buyers, producers and sellers, among others.
A platform created for the filmmakers, the mart provided a comfortable arena for them to interact with each other.
"It is a festival created by filmmakers, the mart is a platform created by the filmmakers who know the problems. It is not a bureaucratic set up. The tagline we have is - it is by the industry, for the industry and in the industry hub. So a dialogue continuously goes on," said Lamba.
Talking about the growth, Lamba said: "We allowed script writers to come in. We are suggesting them to think out of the box. We are helping filmmakers to think how they can make their films internationally appealing. We will stay very focused."
This year the mart was held from Oct 19 to Oct 21.
Another highlight of the mart was networking-hour where potential buyers, sellers, scriptwriters, broadcasters interact with each other over wine and cheese....being a human...