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10-18-2012, 11:19 PM #1
Friday Release: Will KJo redefine the popular culture with 'Student of the Year'?Since the release of its first promo, ‘Student of the Year’ is constantly in news for several reasons. Karan Johar is returning as director after two years, last time he wielded the megaphone for ‘My Name Is Khan’ in 2010.
The film marks the entries of three newcomers Alia Bhatt, Varun Dhawan and Sidharth Malhotra into the glamorous world of Bollywood. However, all three debutants are related to some or the other film personalities.
The film has been publicised as the new age story of three close friends, who study in a school with ultra-modern facilities. They are friends but their thought process differ from each other, and this gives rise to some tension among the buddies.
The tension gets heightened when the school management announces a competition to choose the best student of the year. Now, everyone has a reason to get mean and shrewd.
Karan Johar is one filmmaker who is known for the larger than life canvass of his films. Fourteen years ago, when Karan Johar started as a director in ‘Kuch Kuch Hota Hai’, nobody had assumed that he will change the perception of Bollywood films to such an extent. After ‘KKHH’, the clothes became designer, characters became much more sophisticated and urban set-ups became the most prominent premise. He affected the urban middle class to a good level.
Now, when he is again returning with a super-glossy film ‘SOTY’, one can just hope for a bouquet of emotions.
The songs of the film are already chartbusters and it has been promoted heavily, so the initial footfalls are ensured. Now, the content will decide whether Karan Johar gets successful in redefining the popular culture or not.
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