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10-16-2012, 02:16 PM #1
Fox Star Studios records 5 back-to-back hits
With the grand success of their joint venture with Vishesh Films in Raaz 3, Fox Star Studios has set a record of sorts having given five back-to-back successes in Raaz 3, Bol Bachchan, Jannat 2, Titanic 3D and Ice Age 4 in the period of the last five months, a feat that no other film studio has achieved this year.
With Bol Bachchan , Fox Star announced its grand entry into the 100 cr club while Raaz 3 went on to become the biggest horror film to date.
In the Hollywood space, Ice Age 4 achieved the No. 1 opening for any animation film in India while Titanic in 3D was the 2nd biggest grosser for a re-released film in India.
Avers Fox Star Studios’ CEO Vijay Singh, “We are scaling up to eight to nine Bollywood films per year. Our focus is on ‘adding value’ through innovation and marketing, and to differentiate ourselves by leveraging the assets of Fox and Star — the rich vault of scripts, access to great international technical talent, as we did for Raaz 3, the marketing muscle of the broadcasting network of Star TV and the worldwide distribution clout of Fox. The objective is to build relationships in the true spirit of partnership - and, by definition, we will be choosy about whom we work with.”
Comments Mahesh Bhatt, “The saying that all is better than one, works best with Fox. They know what it takes to achieve targets and make things happen. Trust is the life of a good partnership and I trust the entire team of Fox Star. They add value to the process, are transparent and flexible, which is a rare quality to find in our industry.”
No wonder, this amalgamation has brought the two together for their next thriller Murder 3 which also marks the directorial debut of producer Mukesh Bhatt's son Vishesh Bhatt, after whom the banner has been named.