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10-13-2012, 12:49 AM #1
Shah Rukh Khan applies for trademark registration of initials
Following the likes of international stars, Shah Rukh Khan has taken his stardom to another level.
Shah Rukh, who made a humble beginning as a television actor as an army officer in Fauji seems to have completed a full circle playing a military man in Yash Rajís upcoming film Jab Tak Hai Jaan. Going by the inquisitiveness among the audience of the film, Shah Rukh Khan, the brand has risen to the pinnacles of super success.
Shah Rukh, has reportedly sent an application to the Trade Mark Registry mentioning, in no uncertain terms, that they should see that using his initials without permission would no longer be allowed. In short, the actor who is one of Indiaís most prized possessions is all set to give his iconic ĎSRKí initials a landmark status.
Though SRKís plea has not been approved yet, once that happens, no one would be able to use his trademarked initials without seeking his permission.
Not just individuals, certain companies and industries ranging from the fresh fruits to alcoholic drinks and beverages. Tobacco products, salt, vegetables, mustard and various others are also barred from using his signature to promote their brand in any way.
Earlier, Sachin Tendulkar who had done the same was approached by veteran film maker Vidhu Vinod Chopra when he wanted to use his initials ĎSRTí for his Ferrari Ki Sawaari.