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10-04-2012, 11:05 PM #1
Our struggle starts with completion of film: Sidharth SrinivasanIndie film's success should not be measured by its first week collection, says independent filmmaker Sidharth Srinivasan whose second film "Pairon Talle", about clash between traditional and modern societies in Delhi, is coming out Friday.
"The problem for most of us arises after completion of the film because the fate of a film is decided by its opening weekend box-office figures. Indie films require slow and steady approach as they have to wait for word of mouth to get around," Sidharth told IANS.
The 37-year-old filmmaker said the problem is not with the audience, it's with the distribution and marketing mechanism, lack of alternate monetising platforms and the alarmingly high costs of pushing the film into public domain.
"We are always led to believe that an audience will not like something, but the truth is that it is distributors who decide what an audience likes or dislikes," he said.
Set in Delhi, "Pairon Talle", releasing Oct 5, deals with the city where tradition and modernity co-exist and clash.
He said everyone in Delhi talks about malls and multiplexes in Noida and Gurgaon and the immense job opportunities. But nobody discusses the flip side of the "success story" like rise in crime rate etc....being a human...