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09-20-2012, 08:48 PM #1
'Heroine' in safe zone: Bhandarkar
All geared up for "Heroine", which uncovers the truth behind an actress' life, director Madhur Bhandarkar is confident the movie is in a safe zone in terms of earning profits.
"The film is made on a moderate budget of around Rs.22 crore to Rs.23 crore and adding the marketing and promotion costs, it rounds up to around Rs.32 crore. As long as making profit is concerned, 'Heroine' is in a safe zone," Bhandarkar told us.
"For a film made in such a budget, it is releasing in around 2,300 theatres. People are very excited to watch it and we will get good price from satellite rights," he added.
"Heroine", releasing Friday depicts the ups and downs in the life of a superstar named Mahi Arora, played by actress Kareena Kapoor. It also features Randeep Hooda and Arjun Rampal.