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    Default Harvard conducts case study on Farhan's Excel Entertainment

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    The famed Harvard Business School (HBS) has done a case study on Indian film production company Excel Entertainment, the banner behind movies like "Dil Chahta Hai", "Rock On!!" and "Zindagi Na Milegi Dobara".
    The company, co-owned by Farhan Akhtar and Ritesh Sidhwani, is the centre of a case study, which will be taught to second year MBA students at HBS in early 2013.
    Confirming the development, Sidhwani said: "It's a huge honour for any organisation."
    Earlier this year, Sidhwani was invited to speak at the Harvard India Conference 2012, held at the university's campus in Boston. His talk gave them a good insight, and they decided to take it further by doing a case study.
    Mukti Khaire, associate professor at HBS flew down to Mumbai from Boston for a week and was the faculty lead on the case.
    Khaire worked closely with Namrata Arora, associate director, Harvard University South Asia Initiative, during the case-writing process on Excel Entertainment.
    As part of their research, they did extensive interviews with Farhan, Sidhwani and other key members of the Excel Entertainment team.
    ...being a human...



 

 

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