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07-06-2012, 06:01 PM #1
And now it's time for Angry Devgn, the game appRohit Shetty’s latest comic caper Bol Bachchan, produced by Shree Ashtavinayak Cinevision and Ajay Devgn Films and presented by Fox Star Studios, has taken film marketing to an all new level.
In the age where technology makes our world go round and where internet gaming is the biggest rage among people of all age groups, the makers of the film have launched a new an interesting online game application called Angry Devgn.
The game which has created a viral frenzy is a Bol Bachchan version of the extremely popular game application Angry Birds. While the application is based on the animosity between the birds and the pigs, Angry Devgn has an animated version of Ajay completely matching his look in the film and in totally pehelwan style! The animated Devgn throws a ‘gadha’ at the faces of the other characters from the film including Abhishek Bachchan and Krushna Abhishek.
The game which is a fun take on Angry Birds has become a rage on the internet on caught on like wildfire on social networking sites ever since its launch.
Says an industry insider, “The idea of promoting the movie through a game which is based on the highly popular Angry Birds is by itself excellent! Everyone knows that Angry Birds has a humongous fan following and hence Angry Devgn too has caught the fancy of cyber gamers.
The colourful and well-coordinated layout and the various interesting levels in the game are creating a huge buzz. In fact, social networking sights have been buzzing with updates of people trying out the game and trying to beat each other’s high scores.”
Catch all the madness and more on Bol Bachchan that has opened today!!!