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Thread: Big cinemas in netherlands !!!
06-09-2009, 05:06 PM #1
Big cinemas in netherlands !!!BIG Cinemas, India's largest multiplex chain with 202 screens, has partnered Dutch firm Pathé Theatres for setting up three screens in the Netherlands. This could be the starting point for a larger footprint across Europe. The R-ADAG company has acquired movie theatres in the US, Malaysia, Mauritius and Kathmandu in the past few years. Big Cinemas owns 230 screens abroad, but its first overseas Big Cinemas-branded theatre will debut in Chicago in the next few days. In the Netherlands, the company will roll out three Big Cinemas screens in Pathé Theaters' existing megaplexes in Amsterdam, Rotterdam and Hague. Pathé is a perfect fit in Big Cinemas’ global strategy to bring Indian movies to Europe and their continents. Starting with the Netherlands, Big Cinemas will explore other countries in Europe, says Anil Arjun, CEO of Adlabs Films.
Pathé Theatres is a part of EuroPalaces movie theatre chain that runs 834 screens in France, Switzerland, Italy and the Netherlands. Indian distribution houses prefer Pathé for exhibiting their films to cash in on the 700,000 Hindi movie fans of Indian, Pakistani, Afghani, Turkish and Moroccan origin. Here, Hindi movies like ‘Rab Ne Bana Di Jodi’, ‘Singh is Kinng’, ‘Jodhaa Akbar’, ‘Dostana’ and ‘Om Shanti Om’ have grossed between US Dollars 130,000 and 200,000. Arjun said admissions could be over 400,000 annually. The efforts so far can be described as sub-optimal. There are segments the world over where the demand for content is more than the supply, and Big Cinemas can tap into it. Arjun is confident of breaking even within a year of starting operations in the Netherlands.<img src=http://www.orkut-scrap.net/img/Animated-Dolls/1.gif >
06-10-2009, 12:23 AM #2
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06-10-2009, 02:17 AM #3