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    Default Datsun to return on ‘global brand, local product' slogan

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    Even as it sets eyes on garnering a sizable space in a segment where it has no presence at the moment, Japanese car maker Nissan Motor Company is betting big on “the well-balanced pyramid in India” to make a success out of its soon-to-be tested Datsun strategy.

    Couple of months ago, Nissan resurrected the heritage brand Datsun, discontinued way back in 1981. While doing so, it signalled its decision to cut deep into the fast growing small car markets such as India, Indonesia and Russia with Datsun.

    In a free-wheeling chat with this correspondent, Ashwani Gupta, Programme Director, Control Corporate Plan Group, Datsun Business Unit, Nissan Motor, asserted that “India is a key strategy market for us.” A combination of factors ranging from high level of education to spirit of entrepreneurship and the huge contingent of youth in the total population had all been a tempting invitation for Nissan to “offer an affordable value proposition product,” he said.
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