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Thread: Akshay Kumar is a 50cr man now
05-10-2012, 12:32 AM #1
Akshay Kumar is a 50cr man now
He is an actor and entertainer, also a businessman and filmmaker, and a brand ambassador and model. One famous face that sells a million dreams for Bollywood, for television, for corporate houses that see in him an appeal that smacks of action, style and entertainment. Akshay Kumar is dangerously close on heels with the more celebrated Khans of industry. According to reports, the ‘action’ Kumar is in the process of being signed for a huge endorsement deal where the superstar will be getting almost Rs. 10 crores a year for the next five years. The deal is to be the brand ambassador of a popular motorcycle brand.
It’s a known fact that Akshay Kumar is as proficient as a businessman as he is as an actor. In fact he has quoted in the past, “Nearly everything that anyone does in life is always about business. I need to keep my image alive while endorsements need faces to sell their products." Elaborating further, the actor had claimed “In a way, brand endorsements are a faster, easier and richer way of making a living than films.”
Well, Akshay does not believe in being pretentious about anything at all. He also knows he is a hot property right now since his ‘Housefull 2’ was a blockbuster at the Box-office. Why not make hay while the sun shines?...being a human...
05-12-2012, 08:04 PM #2
Akshay Kumar signs Rs 50 crores endorsement deal
Bollywood Khiladi Akshay Kumar who is going through a rough patch with string of flops is back in demand with the success of his latest outing "Housefull 2". After the success of Housefull 2, Super star Akshay Kumar is enjoying the limelight and is looking promising for his next release Rowdy Rathore.
Even before his Rowdy Rathore, releases the actor seems to have hit bull’s eye in a different arena — the ad world. If the reports are to be believed Akshay has prompted a motor cycle company to hire him as their brand ambassador.
“Akshay has been paid a whopping amount. He is contractually bound to not speak about it until the firm makes an official announcement. But if we go into details, his yearly pay cheque would be around Rs. 9.5 crore. Honda motorcycle is confident about his mass appeal and that’s why they have struck this deal,” says an insider from Akki’s team.
Akshay’s latest exploit in the ad arena places him on top of the star endorsement list. He has brushed past Aamir Khan who, as per industry estimates, charges around Rs. 9 crore per year. Incidentally, Salman Khan is believed to have pocketed around Rs. 7 cr to endorse a energy supplement brand recently.
Akshay, on his part, remains non-committal. “Right now, I have nothing to say. It’s too early to comment,” he says.
Last month, a famous cola brand that Akshay endorsed for over eight years, refused to renew his contract after his lacklustre phase in Bollywood. But his recent success made the company approach him again.