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05-04-2012, 05:24 PM #1
Vidya Balan to spread awareness on Sanitation
National Award Winning actress Vidya Balan became the brand ambassador of the rural development ministry to spread awareness about sanitation and cleanliness in the country.
Vidya Balan said the sanitation campaign needs to become a national obsession.
According to a statement, she has agreed will campaign for two years and will be involved in the Nirmal Bharat Abhiyan --the restructured version of the Total Sanitation Campaign.
Union Minister Jairam Ramesh, who has successfully roped in the celebrity as brand ambassador to spread awareness about the drinking water and sanitation campaign, is hopeful that her involvement will make the campaign to end open defecation a "national obsession".
"For an actor, what can be a better thing than doing a dirty picture on screen and off screen a clean picture. I think this role will work a lot because we are working on a national movement," Balan said after meeting Rural Development Minister Ramesh at his office.
"This is a clean picture (for Vidya Balan)," Ramesh quipped when reporters asked Balan if people will like her in a role to end the menace of open defecation in the country, an issue closely related to women's health and security.
According to UNICEF-WHO Joint Monitoring Programme Report 2010, nearly 60 percent of India`s 1.1 billion people still practice open defecation and close to 58 percent of all open defecation in the world is in India.